Segmenting for Success


Segmenting for Success

by Firecat
May 16, 2019

Join us March 6 for Firecat First Friday!

Firecat Studio hosts a popular lunchtime coworking series at Key Coworking. We offer monthly innovation, creativity, UX and marketing lunch-and-learn sessions primarily for San Antonio’s business and creative communities ? but all are welcome, and a remote option is frequently available.

March 6, 2020: Segmenting for Success

When creating marketing content and offers, shouldn’t you try to appeal to as many prospects as possible? No!

It’s counterintuitive, but narrowing your focus to a specific, smaller subset of prospects results in more responses, more visits, more engagement.  

Firecat Studio’s master strategist Susan Price will provide several examples of targeted content to demonstrate the difference and the effectiveness of segmenting.

Then she’ll lead participants through exercises to identify the most promising prospect segments, then craft content with maximum appeal.

Susan will reveal the 4 ways to segment and help participants identify combinations that match to their favorite types of customers. 

Light lunch is provided to in-person attendees; you’re welcome to bring your own food instead. Registered in-person guests also get a 2-hour pass courtesy of our venue sponsor, Key Coworking.

About the Presenter

Susan Price leads Firecat Studio. We provide training, design and strategy workshops that help clients innovate and optimize their product and service solutions. She serves organizations of all sizes, from Fortune 100?5000 businesses, government agencies, nonprofits and educational institutions, to tech companies, startups, and locally owned businesses.


Friday, March 6, 2020
Register and grab lunch: 11:30 am
Lunch workshop session Noon – 1:00 pm

Arrive at 11:30 to settle in and see the space, meet some new faces. You’re welcome to bring your own food, but we’ll provide a light lunch option.

We start the session right at noon and wrap up by 1:00 pm. Attendees are welcome to stay for an additional hour of coworking, courtesy of our generous host!


Key Coworking, 1520 W Contour Drive, San Antonio, TX 78215 ? inside Loop 410, one block south of Basse.

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Yes, please do spread the word about these sessions! Because we have limited space, please ask your friends to register!

FFF Session Next Month:

Firecat First Friday, April 6: TBD

Block out noon – 1:30 pm on each first Friday of the month – grow your skills and business with Firecat and the coworking community.

About Coworking

Firecats love and support coworking. Settle in, enjoy some lunch and gather with other smart folks who love learning to sharpen your skills at digital marketing, UX, creativity and innovation.


And yes – we welcome your suggestions for upcoming coworking lunch-and-learn topics and presenters. Thanks!

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