Reading:
Tips for Finding Your Audience, Your Customer, Your Match

Image

Tips for Finding Your Audience, Your Customer, Your Match

by Firecat
June 25, 2020

Are you reaching the prospects, customers or users you want to reach?

Here’s Firecat CEO Susan Price offering a wealth of marketing and user-centered design thinking tips. Susan appeared as the featured guest on the Getting the Best Results podcast with author, facilitator and professional speaker Cheryl C. Jones of Simply the Best Results.

Listen now >>

The podcast is worth a subscribe for the shortcuts and techniques it delivers to help you get the best results in life and business.

Susan describes why it’s important to courageously target the customers you really want, and to empathize deeply with them to arrive at the messages that communicate your value and make them want to engage.

She also describes the importance of using empathy and seeking multiple perspectives when designing a marketing strategy or plan.

You can also find the podcast in your favorite podcast app.

Spotify | Apple | Google | Podchaser | Deezer

Related Stories

Test and Learn Fist Friday
June 23, 2020

Replay: How to Become a Test and Learn Ninja

We take a look at three case studies from test and learn ninjas like Amazon and USAA and talk about the fundamentals to creating a disciplined test and learn culture.

by
Businessman analyzing business analytics or intelligence dashboard
July 19, 2020

4 Steps to a Data-Driven Marketing Plan

Here are the 4 steps we help clients go through to create a marketing strategy based on key metrics.

by
Value of User Interviews
August 7, 2020

Quick Bites: The Value of User Interviews

Uncover data from actual customers, reveal valuable insights, and test your team's assumptions with a simple, inexpensive tactic to bring the voice of the customer into your project.

by
Arrow-up