About the Session
Decisions about font, size, color, line length, alignment — all convey meaning. Are you conveying the meaning you intend with each choice?
In this session, we discuss factors that drive each decision. We review dozens of specific examples of logos, print materials and websites — hilarious examples of bad, safe examples that follow established rules, and a few inspiring examples of rules broken well.
Typography Resources
- PDF of the session slides (including recommendations for Body Text and Headings)
- Kinetic Typography Animations
- What Does a Teacher Make? Taylor Mali performance animated by Chi Lung
- What Does Marcellus Wallace Look Like? (Found what I think was the first version i ever saw, from 15 years ago, animated by Jarratt Moody. Audio from the movie Pulp Fiction, with violence and strong language.)
- Whatthefont – identify a font from an image
About the presenter
Susan Price
As CEO of Firecat Studio, Susan crafts digital, content, channel, and user experience (UX) strategy for organizations of all sizes – solving the trickiest service product design problems – ensuring people will adopt and use them. A former typesetter, Susan knows an em dash from a serif.
About Firecat First Fridays
We host these free, monthly lunch-and-learn sessions to help our clients, our team, and our creative community to stay inspired and keep up with emerging techniques, tools, and tactics for User Experience design. strategy, and marketing.
If you’re curious, please join us for an upcoming session!
