User Research

Usability Testing

User testing involves observing real customers interact with your services to discover potential issues and confusing experiences. We use these findings to make improvements to ensure your digital properties are intuitive and easy to use. It doesn’t have to be expensive, but it’s a vital tool to simplifying your designs.

Accessibility Audits

We have been champions of website accessibility for more than three decades. We help organizations ensure compliance with WCAG & Section 508 so all users benefit from and enjoy a more accessible site. Firecat CEO Susan Price serves on the Knowbility advisory board and has been a longtime advocate of web accessibility.

Heuristic Evaluations

In a heuristic evaluation, usability experts review your site’s interface and compare it against accepted usability principles. This fast and inexpensive technique will help you identify a list of usability issues that users will likely face when interacting with your site or app. 

Market Research

We combine primary research, industry knowledge, and third-party data to help you answer important product and marketing questions, including: 

    • Finding the right target
    • How to accelerate growth
    • Product optimization
    • Pricing strategies
    • Feature prioritization

Focus Groups

Eliminate assumptions about what your customers want with rapid focus group testing. Either in person or virtual, we ensure you’re talking to the right segments to uncover user desires and frustrations so your team knows you’re working on the right priorities.

Customer Surveys

Customer surveys are one of the best ways to measure their perceptions and experiences across all of your digital properties. Brands building world-class customer experiences have found that customer research delivers incredibly high return on their investment and is a foundation for building customer-centric organizations.

Corporate Website presentation
User Experience
  • Award Winning Design
  • Visual Design
  • UX Consulting
  • Brand Identity
  • Analytics and Optimization
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Web Development
  • Website Development
  • E-commerce
  • Website Maintenance & Hosting
  • Mobile App Development
  • Content Management Systems
  • Social Media
  • Search Engine
  • Optimization (SEO)
    Ads, Media Placement, PR
  • Email campaigns
  • Creative
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Workshops & Training
  • Design Thinking
  • Product Innovation
  • Journey Maps
  • CX & Digital Strategy
  • Usability