User Research
Usability Testing
User testing involves observing real customers interact with your services to discover potential issues and confusing experiences. We use these findings to make improvements to ensure your digital properties are intuitive and easy to use. It doesn’t have to be expensive, but it’s a vital tool to simplifying your designs.
Accessibility Audits
Heuristic Evaluations
In a heuristic evaluation, usability experts review your site’s interface and compare it against accepted usability principles. This fast and inexpensive technique will help you identify a list of usability issues that users will likely face when interacting with your site or app.
Market Research
We combine primary research, industry knowledge, and third-party data to help you answer important product and marketing questions, including:
- Finding the right target
- How to accelerate growth
- Product optimization
- Pricing strategies
- Feature prioritization
Focus Groups
Customer Surveys
Customer surveys are one of the best ways to measure their perceptions and experiences across all of your digital properties. Brands building world-class customer experiences have found that customer research delivers incredibly high return on their investment and is a foundation for building customer-centric organizations.
