About the Presenters
Diana Sonis and Lis Hubert
Lis Hubert and Diana Sonis are Firecat team members who lead CX by Design, a distributed team of highly caffeinated Human-Centered Design (HCD) experts who take a data-driven approach to designing products, services, and systems. They’re passionate about exploring and redefining the intersection between business goals and customer expectations.
Lis is an acclaimed design and strategy thought leader, writer, and speaker with extensive expertise in Digital Strategy, Customer Experience, Information Architecture, and Design Thinking. Before co-founding CX by Design, Lis led large-scale product engagements for USAA, ESPN, Major League Baseball, and NewsCorp.
Diana is a successful entrepreneur with extensive expertise in UX Design, Service Design, and the Design Thinking methodology. Before co-founding CX by Design, Diana led complex UX & CX engagements for Siemens, MasterMeter, and Essilor. She designed, built, and sold two technology companies. One of these, a data-driven B2C, now powers AirBnB’s neighborhoods data; another, an SaaS B2B, is now a core offering in RealNex.