The Texas Department of Transportation needed its website to serve users with three starkly different sets of needs. Firecat set them up.
Complex organizations have complex digital ecosystems. With millions of people visiting the site and billions of taxpayer dollars flowing through the agency each year, the stakes were high.
We conducted statewide user interviews, then reorganized the site to serve the very different needs of three distinct user groups: drivers, government partners, and business contractors.
We helped TxDOT’s digital services division select and deploy a new content management system that drives both its new responsive website and separate mobile application. worked with their talented Digital Services team to create a rebranded content asset library.