Product Strategy, E-Commerce, SEO


Large, lucrative cruise bookings were slipping due to poor user experience. We combined metrics, ideas and empathy to plug the leak and reap the rewards.

Not all cruise bookings are equal in value, and the checkout process is critical. When a user wanted to book several cabins for a wedding, reunion, or other groups, the task becomes orders of magnitude more complex. We streamlined the cruise checkout flow for all users by identifying and diverting those large-group shoppers to a live customer service person — making the experience better for users, while significantly increasing Travelocity’s revenues.

Paid search is fine, but natural search engine optimization can save a big brand millions. We created and optimized dozens of destination-specific landing pages that help Travelocity’s offers appear in unpaid searches.

Related Work