ChildSafe

Website Redesign, Marketing Support

ChildSafe

Every Firecat project starts with a compelling “why.” ChildSafe leads the list of projects our team put their hearts and souls into.

ChildSafe’s innovative model serves kids and families coping with unimaginable stress. And the journey to healing doesn’t start without a supportive parent or guardian buying in.

We started this website redesign/replatform project with a deep-dive into understanding and supporting the guardian’s journey from awareness, to seeking help, setting expectations, and offering just-in-time support from ChildSafe and its partner agencies.

By platforming on WordPress and providing training, we empowered the ChildSafe team to make content updates and integrate new features — like their popular Cardboard Kids awareness campaign, and an online training system for educators.

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