Charger Roofing

Web Design, Strategy, WordPress, Hosting

Charger Roofing WordPress Website

Charger Roofing was referred to Firecat Studio to build this new company a modular, local-search-optimized WordPress website.

We conducted a focused strategy session with owner Jason Speights and his team, learning about not just roofing services and their coverage areas — so important to optimize a local business digitally — but the many additional services the company intended to provide, including rain gutters, windows, and siding. Charger’s comprehensive web strategy focused on local search optimization for all these terms and a strong showing in mobile, which has proved to be more than half their web traffic.

After setting up hosting, security, and the content management tools under Jason’s control, we developed and delivered a cost-effective, powerful, mobile-friendly site in just a few weeks. We directly reused the brand assets Jason had commissioned and was already using for truck wraps, stationery, signage, and staff uniforms; Charger clients enjoy a professional, seamless brand experience in every channel, from the search result to the website, through the trucks, crews and invoices.

“I’m happy! Our website delivers qualified leads directly to my team’s phones and inboxes,” Jason reports.

WordPress has already allowed Firecat and other vendors to easily add content and functionality as Charger expands its services and invests in more marketing outreach. 

Check out the finished site at

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