Google Adwords ? since Google lists websites for free, why pay Google to run ads? There can be good reasons. In addition to appearing on Google search results for key phrases, your ad can show on other websites and blog networks.
Search Engine Marketing ? Google Adwords and More
Search Engine Marketing, or SEM, is when you pay Google, Bing, Yahoo or others to promote your website with paid placement. Those “Sponsored Results” that appear at the top and the side of a Google search are SEM. So are Google ads that run down the sides of many websites.
We’re big believers in optimizing websites with free, natural SEO techniques. But sometimes it makes sense to pay to play. How do you know when? Great question ? and we’ve invited Sara Helmy of Tribu to walk us through an SEM campaign and understand things like:
- What is SEO, what is SEM, why and when use one versus the other
- What you can learn doing SEM, even small budget trials
- Google Adwords and Keyword Research
- Evaluating results, tweaking a campaign – how to know when to let it ride, keep it going, or pull it
About Our Presenter, Sara Helmy
Sara S. Helmy is the founder & CEO of Tribu Marketing & Advertising. An entrepreneurial strategist whose specialty is in joining great ideas with the most advantageous consumer markets, Sara?s experience includes SEO dominance, management of two businesses and direction of various new and successful divisions across a broad array of industries, including non-profit, manufacturing, technology, retail and marketing. Sara approaches her work with an enhanced effort towards strategy, and enjoys challenging brave organizations to take their operations, values, and competencies to a heightened competitive advantage. She?s also available as a private consultant – particularly in the areas of lead nurturing and SEO.
Friday, March 1, 2013
Coworking (open house) 10:30 am – 3:30 pm
Lunch workshop Noon – 1:30 pm
Firecat Studio 918 Nolan #104, San Antonio, TX 78202
You’re welcome to come get some work done anytime between 10:30 am and 3:30 pm, just like working from a coffee shop but with cooler people and free coffee. Yes, you are welcome to invite others, but there’s limited space, so please make sure your friends register!
Next Month: Liza Mocheru Wisner’s Life of Impact
Firecat First Friday, April 5, 2013, noon – 1:30
In April, I’d like you to meet and be inspired by Liza Mucheru Wisner. Liza is having an amazing life, and hearing her story makes me believe there’s nothing stopping me from having one as well. She’s a serial entrepreneur, nonprofit creator, technology educator, celebrated change agent, small business advisor, mother of 2, organizer of a TEDx event. Oh, and does she look familiar? Might be because she appeared on several episodes of The Apprentice with Donald Trump.
Block out noon – 1:30 pm on each first Friday of the month – make lunch plans with Firecat and your own brain. And yes – please feel free to suggest upcoming brown bag topics and presenters. Thanks!