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Focus Your UX Research

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Focus Your UX Research

October 5, 2021

About the Session

It’s hard enough to get time and budget for user research! Make sure the activities answer key questions and drive key business outcomes.

UX researchers ignore — at our peril — the critical step of discovering the goals behind our stakeholders’ questions. We may test the wrong thing, do the wrong tasks, or ask the wrong questions. We may miss what we really need to learn!

Don’t set your stakeholders or yourself up for frustration! Taking the time to discover your stakeholders’ true goals will help you avoid these problems.

Laura Faulkner shares a user research framework of guides and guardrails that deliver the answers needed most — increasing the odds that you’ll get it right the first time.

Don’t miss:

UX Research Methods map courtesy UX Collective.

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About the Presenter

Laura Faulkner, PhD

Laura Faulkner, PhD, is the Head of Research for Rackspace Technology. For 25 years she has worked to establish and expand the field of user experience and human research in technology and design. 

Dr. Faulkner’s expertise is rooted in that experience backed up by a Masters and PhD in human factors psychology, as well as scientific degrees in anthropology and sociology. She is the author-originator of the seminal work in her field, “Beyond the Five-User Assumption.” Her personal life mission is to help people breathe easier by making complex things simple.

About Firecat First Fridays

We host these free, monthly lunch-and-learn sessions to help our clients, our team, and our creative community to stay inspired and keep up with emerging techniques, tools, and tactics for User Experience design. strategy, and marketing. 

If you’re curious, please join us for an upcoming session!  

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