Social media platforms Clubhouse and Twitter Spaces provide a new type of live voice experience. Why are they so popular? Should you care?
Have you heard the buzz about Clubhouse? It’s a real-time, voice-only chatroom social media space, currently iOS only. Not to be outdone, Twitter recently rolled out a direct competitor, Spaces (iOS & Android). Facebook announced its own entry, Hotline.
Why are these live audio platforms taking off, and why now? How are they different from podcasting? Is live audio a channel to watch or can you safely ignore it? We’ll dig into all these questions and more – including LIVE DEMOS of the tools.