Growth Hacking – Firecat First Friday May 1, 2015


Growth Hacking – Firecat First Friday May 1, 2015

by Firecat
February 23, 2015

Growth Hacking

Using quick, inexpensive, iterative tactics to reach more users online.


At last month’s Firecat First Friday session, we explored using Google Analytics to measure what’s happening with your digital presence. Growth hacking is continually using those metrics and experimenting with tactics and best practices to grow your customer base and sales ? FAST.

Growth hacking arose out of necessity from the startup culture. Startups with tiny teams and budgets are forced to be inventive. They must integrate marketing INTO their products and services, rather than spend money on ads and marketing.

And it works! Growth hacking quickly spread from startups to online services like AirBnB, Groupon, Udemy, Twitter, Facebook, and LinkedIn. It’s now embraced by e-commerce giants like Walmart, Target, Expedia.

About the session

Rebecca Reser and Karl Staib will lead the workshop. On the agenda:

  • What is growth hacking? Who does it, and why?
  • What’s the difference between growth hacking and regular online marketing?
  • Growth hacking case studies and examples
  • Interactive ideas and participant discussion

About the Presenters

Rebecca Reser is a UX strategist, designer, marketing analyst and growth hacker for Firecat Studio and through her own company, Conversion Culture. She helps clients create unique, memorable online campaigns using the latest tools and techniques, and ensures they’re aligned with your business goals and above all, measurable. 

Karl Staib uses growth hacking techniques every day to help client companies achieve online growth. He runs Domino Connection, a digital marketing optimization company, where he creates campaigns and landing pages. He also runs Work Happy Now, helping companies, employees and individuals discover their superpowers and succeed.


Friday, May 1, 2015
Lunch workshop Noon – 1:30 pm


peer 1 hosting logo
PEER1 Hosting, 250 E Grayson St, San Antonio, TX 78215

[i’m the map]


The workshop is $9 if you bring your own lunch, and $18 if you’d like us to provide your lunch. We appreciate your continued support! 

Current Firecat client? You get a discount!

If you’re a current Firecat client and you’d like to attend a workshop, please email us at for your client discount code.

Yes, please do spread the word about these sessions! Because we have limited space, please ask your friends to register!

Eventbrite - Firecat First Friday March: Customer Journey Maps

FFF Session Next Month:

Firecat Studio’s First Fridays will return November 6.  If you have a topic you’d like to present, or one you want to see, please send us a message.

Help us thank our generous awesome hosts!

Peer1 Hosting San Antonio

About Firecat First Fridays

Firecats love and support coworking! Let us get you a lunch, or pick up your own on the way and gather with other smart folks who love learning to sharpen your skills at digital marketing.

And yes – we welcome your suggestions for upcoming coworking and brown bag topics and presenters. Thanks!


Where can I contact the organizer with any questions?

Is my registration/ticket transferable?
Sure. Email to let us know, and please copy the new registrant.

Do I need to bring my printed ticket to the event?
Nope, save a tree; we’ll have you on our list.

What is your refund policy?
Notify us 24 hours or more in advance by emailing for a full refund.

If I didn’t register, may I pay at the door?
If we have space left, we’ll be happy to accommodate you.

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