Navigation in complex websites and products is … well, complex. How do you help your users go from A to B to H when you’re putting an intricate product line online, or managing thousands of pages within a digital ecosystem?The answer lies in designing for customer intentions.
In this session, Lis and Diana will discuss why designing for customer intentions throughout your digital ecosystem empowers your team to build a bridge between what customers need and what your business provides.
We’ll dive into how to design an organic flow that carries the user through your site with intuitive ease rarely found in more traditional, hierarchy-heavy IA structures, and show you how to create a system of governance for future changes.
Many teams miss these important steps in their rush to implement new designs, leaving users confused and business stakeholders frustrated.
Come ready to jump in!
About the Presenters
Lis Hubert and Diana Sonis are highly caffeinated Human-Centered Design (HCD) experts. They take a data-driven approach to designing products, services, or systems — and they’re members of the Firecat UX team.
Both are passionate about exploring and redefining the intersection between business goals and customer expectations.
Lis is an acclaimed design and strategy thought leader, writer, and speaker with extensive expertise in Digital Strategy, Customer Experience, Information Architecture, and Design Thinking.
Lis led large-scale product engagements for USAA, ESPN, Major League Baseball, and NewsCorp.
Diana is a successful entrepreneur with extensive expertise in UX Design, Service Design, and the Design Thinking methodology.
Diana led complex product engagements for Siemens, MasterMeter, and Essilor. She has also designed, built, and sold two technology companies. One of them, a data-driven B2C, became AirBnB Neighborhoods; another, a SaaS B2B, is now a core offering in RealNex.
About Firecat First Fridays
We host these free, monthly lunch-and-learn sessions to help our clients, our team, and our creative community to stay inspired and keep up with emerging techniques, tools, and tactics for User Experience design and marketing.
When we can, we meet in person and host the lunch. These days, we’re holding the sessions via webinar.
If you’re curious, please join us!