Navigation in complex websites and products is … well, complex. How do you help your users go from A to B to H when you’re putting an intricate product line online, or managing thousands of pages within a digital ecosystem?The answer lies in designing for customer intentions.
In this session, Lis and Diana will discuss why designing for customer intentions throughout your digital ecosystem empowers your team to build a bridge between what customers need and what your business provides.
We’ll dive into how to design an organic flow that carries the user through your site with intuitive ease rarely found in more traditional, hierarchy-heavy IA structures, and show you how to create a system of governance for future changes.
Many teams miss these important steps in their rush to implement new designs, leaving users confused and business stakeholders frustrated.
Come ready to jump in!