A product thinker’s real-world toolset
Recorded at Firecat First Friday, May 2, 2026, 12 – 1 PM
What does it actually look like to use AI as a creative and professional partner — not just a shortcut?
Daniella Matutes is doing exactly that. In this Firecat First Friday session, she’ll share a live case study: how she’s using Claude, Cowork, Confluence, Perplexity, and other AI and product development tools — including voice and voice transcripts as multimodal inputs — to write a nonfiction book.
This isn’t a how-to on prompting tricks. Daniella will walk us through the why behind her tool choices — how she evaluates, selects, and integrates them as a human-centered design practitioner — and what that process reveals about working thoughtfully with AI.
If you’re a strategist, product leader, designer, developer, author, creator, or knowledge worker curious about what a real AI-powered workflow looks like in practice, this one’s for you.
Who should attend: Entrepreneurs, independent practitioners, UX and design professionals, strategists, and anyone who’s built a career in or adjacent to the digital world — and is ready to think clearly about what comes next.
Format: Free virtual session via Zoom
When: Friday, May 1, 2026, 12–1 PM CDT
Registration: Free on EventBrite
About the Presenter
Daniella Matutes is a human-centered design strategist, author, and founder of Secret Sauce Products, where she helps mission-driven creators and product teams build offerings that resonate — emotionally, ethically, and strategically. With a practice rooted in empathy, psychological safety, and somatic intelligence, Daniella brings a distinctive lens to product strategy: one that puts people at the center of every decision. She’s currently applying that same approach to writing a nonfiction book, using a modern AI-assisted toolset she’s assembled and refined in real time. Daniella is based in San Antonio.
About Firecat First Fridays
Firecat Studio sponsors free UX and marketing lunch-and-learn sessions to keep our clients and the digital creative community stoked and humming. If you’re curious and open-minded, join us!
Firecat Studio Online Zoom Webinar (register to receive the info)
We’ll start the topic session right at noon and wrap it by 1 pm.
About Firecat Studio
We are a strategic design agency in San Antonio, Texas. We help organizations innovate, transform, and win using UX and human-centered design, marketing strategy, and innovation. We’re ready to clarify your vision, align your team, and execute an effective program roadmap to reach your business goals.
