Build Trust with Quality Content

About the Session

People buy from people they know, like, and trust. How do we do that when we’re aren’t out there networking? One answer: Quality Content.

We’re all familiar with the opt-in marketing model, where a vendor offers compelling content free — if you give up your email address. When you lead with a generous offer of valuable, regular content, you can build stronger trust with prospects, faster.

Michael Espinoza will cover 5 steps to building trust in targeted prospects, then turn them into loyal customers. After establishing trust and your reputation, sales are a natural outgrowth. This trust process is the same for all humans, from small businesses to large enterprises, and works not just with prospects, but with existing customers, employees, and partners too.

He’ll share a content marketing system for businesses to get their brand in front of a target audience to generate more meetings and sales.

This session is relevant for:

• sole proprietors, freelancers, and business owners
• content strategists and marketers
• content creators, UX and CX practitioners
• product and service owners and leaders
• communications and PR professionals

About the Presenter

Michael Espinoza is Co-Founder of Technology Coaching, a company that offers consulting and tools to teach business owners and marketers to select and use technology to reach potential customers — and convert them.

Michael teaches technology and networking classes at the University of Texas at San Antonio, LiftFund, Women’s Business Center, and Alamo Community College, as well as other adult education classes.

His LocalBusinessCalendars.com websites publish curated networking and business events for business communities in San Antonio, Austin, Houston, Dallas, Tampa, and San Diego.

In addition to gaining serious enterprise technology experience with Microsoft, Apple, Intel, AMD, and Blackberry, Michael has run his own successful small business for more than 20 years.

Come ready to dive in!