Blog

January 26, 2021

Firecat First Friday: Decision-Making in the Zombie Apocalypse

Cognitive biases are "shortcuts" to critical thinking we all use to spare ourselves the effort of actual critical thinking. We'll explore these biases to understand how they operate and how experiences can help people make… Continue Reading

COVID-19 World Map
January 4, 2021

Lessons from 2020

Everybody can adapt and change They just have to want to! Firecat Studio has always been a remote team, so we've been using Zoom for years. That Zoom knowledge became super relevant to our clients… Continue Reading

December 29, 2020

Firecat Second Friday: Creating a Content Calendar

Replay https://www.youtube.com/watch?v=mWzIHabyYqgJoin us in our first ever Firecat SECOND Friday! New year, new content calendar. 2021 is here, with fresh opportunities and energy. Your social media and email campaigns can bring new business, but imagining and… Continue Reading

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November 19, 2020

Firecat First Friday, December: Designing a Better Citizen Digital Experience

Replay https://www.youtube.com/watch?v=vQBGlDUfp98Designing a Better Citizen Digital ExperienceCitizens and residents need digital access to essential services. Learn how experts reimagined the digital experience for a large city.Large cities and other government agencies tend to organize and… Continue Reading

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November 6, 2020

Replay: Remote Moderated Usability Testing Tools and Tips

Replay: https://www.youtube.com/watch?v=xIaC4f62_iY&feature=youtu.be Who needs a lab? Conducting Remote Usability Sessions Having real users use your website is the best way to discover opportunities. We'll share examples of remote sessions and tools. It's never been easier… Continue Reading

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September 17, 2020

Replay: 10 things your website should do for users

Replay: https://www.youtube.com/watch?v=KbCYDQBgRJ8&feature=youtu.be This month we're going back to basics with 10 items every website should deliver. We'll go through these 10 user expectations and share both good and bad examples of how to meet each… Continue Reading

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Value of User Interviews
August 7, 2020

Quick Bites: The Value of User Interviews

Uncover data from actual customers, reveal valuable insights, and test your team's assumptions with a simple, inexpensive tactic to bring the voice of the customer into your project.https://www.youtube.com/watch?v=n1DWhiJfjVw&t=97s Continue Reading

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Grid of abstract page mockups showing a variety of navigation patterns and layouts
August 5, 2020

Replay: Designing Complex Website Navigation

Presentation: https://youtu.be/N4DdYePfHIc Q&A: https://youtu.be/9QvN-DFtptg Firecat First Friday September 4 Navigation in complex websites and products is ... well, complex. How do you help your users go from A to B to H when you’re putting… Continue Reading

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Businessman analyzing business analytics or intelligence dashboard
July 19, 2020

4 Steps to a Data-Driven Marketing Plan

Establishing a data-driven marketing strategy is no easy feat. It takes the right tools and technology to be able to track users across all of your properties. And then once that’s in place, it takes… Continue Reading

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