Blog
Firecat First Friday: Decision-Making in the Zombie Apocalypse
Cognitive biases are "shortcuts" to critical thinking we all use to spare ourselves the effort of actual critical thinking. We'll explore these biases to understand how they operate and how experiences can help people make… Continue Reading
Lessons from 2020
Everybody can adapt and change They just have to want to! Firecat Studio has always been a remote team, so we've been using Zoom for years. That Zoom knowledge became super relevant to our clients… Continue Reading
Firecat Second Friday: Creating a Content Calendar
Replay https://www.youtube.com/watch?v=mWzIHabyYqgJoin us in our first ever Firecat SECOND Friday! New year, new content calendar. 2021 is here, with fresh opportunities and energy. Your social media and email campaigns can bring new business, but imagining and… Continue Reading
Firecat First Friday, December: Designing a Better Citizen Digital Experience
Replay https://www.youtube.com/watch?v=vQBGlDUfp98Designing a Better Citizen Digital ExperienceCitizens and residents need digital access to essential services. Learn how experts reimagined the digital experience for a large city.Large cities and other government agencies tend to organize and… Continue Reading
Replay: Remote Moderated Usability Testing Tools and Tips
Replay: https://www.youtube.com/watch?v=xIaC4f62_iY&feature=youtu.be Who needs a lab? Conducting Remote Usability Sessions Having real users use your website is the best way to discover opportunities. We'll share examples of remote sessions and tools. It's never been easier… Continue Reading
Replay: 10 things your website should do for users
Replay: https://www.youtube.com/watch?v=KbCYDQBgRJ8&feature=youtu.be This month we're going back to basics with 10 items every website should deliver. We'll go through these 10 user expectations and share both good and bad examples of how to meet each… Continue Reading
Quick Bites: The Value of User Interviews
Uncover data from actual customers, reveal valuable insights, and test your team's assumptions with a simple, inexpensive tactic to bring the voice of the customer into your project.https://www.youtube.com/watch?v=n1DWhiJfjVw&t=97s Continue Reading
Replay: Designing Complex Website Navigation
Presentation: https://youtu.be/N4DdYePfHIc Q&A: https://youtu.be/9QvN-DFtptg Firecat First Friday September 4 Navigation in complex websites and products is ... well, complex. How do you help your users go from A to B to H when you’re putting… Continue Reading
4 Steps to a Data-Driven Marketing Plan
Establishing a data-driven marketing strategy is no easy feat. It takes the right tools and technology to be able to track users across all of your properties. And then once that’s in place, it takes… Continue Reading